Loyalty on SWiK

Consider Customer-Centric Retailing the First Step Toward Customer Loyalty

Tue, 16 Sep 2008 13:00:38 -0700

Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Tue, 16 Sep 2008 13:00:38 -0700

Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Sat, 16 Aug 2008 01:04:52 -0700

Macy's VP talks aobut aspirational rewards

Digital Edge Blog - Newspaper Association of America: Advancing Newspaper Media for the 21st Century

Wed, 16 Jul 2008 15:53:14 -0700

Service Oriented Architecture report on Aeroplan from Baseline Magazine | Get Elastic

Fri, 11 Jul 2008 06:49:53 -0700

Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Mon, 30 Jun 2008 10:56:57 -0700

frequency, recency, attrition, transaction size and lifetime value, to name a few.

[from amaah] $2.5 million couldn't keep Anaheim gang member from his old friends

Tue, 17 Jun 2008 12:22:37 -0700

To kids like him, identity and belonging are powerful forces that keep them in gangs. There has to be an inside-out transformation or a life-changing event to bring change. Gangs compete with your family for loyalty.

http://www.colloquy.com/files/2007-COLLOQUY-Segment-Talk-White-Paper.pdf

Thu, 12 Jun 2008 07:13:40 -0700

Study of US Consumer Perception of loyalty programs by customer segments

http://www.colloquy.com/files/2008-COLLOQUY-Leaders-Talk-White-Paper.pdf

Thu, 12 Jun 2008 07:13:40 -0700

http://www.colloquy.com/files/2008-COLLOQUY-RetailTalk-White-Paper.pdf

Thu, 12 Jun 2008 07:13:40 -0700

Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Thu, 29 May 2008 16:40:41 -0700

Provides information and analysis of frequency marketing programs and strategies from around the world.

Is Developer Marketing Different?

Thu, 22 Nov 2007 10:46:48 -0800

I was asked a question recently that made me think hard about my skills and experiences: “How is this ‘developer’ marketing different from other sorts of marketing?”

The short and easy answer is they are largely the same. You identify a need, create a product or service that fulfills that need, analyze and test, find a path to market and promote. The 4 P’s (Product, Pricing, Promotion, Placement) are definitely in effect.

The software developer market does have some idiosyncrasies, e.g. lots of valuable things are supposed to be free, but the key to consistent, non-random success is avoiding the kool-aid jar, i.e. committing to analytical rigor.

Then a few days ago I read this article by Steve Saenz in the Times: “The New Advertising Outlet: Your Life”

It’s about large brands making marketing investments in service creation to activate brand loyalty. It occurred to me that this was a tactic pioneered in the developer marketing world. If you’re trying to reach an audience that has a histamine reaction to the content-free, fear/greed pitches that characterize so much b2b marketing, the best way to reach them is to create a useful service. Something that solves a problem. Ideally it should be something they need on a daily basis, something that makes them more effective and enhances their career with training and business contacts.

And maybe most important, lets them shine in their own and their fellow’s eyes.

All the various developer communities I’ve helped launch or design (Microsoft Developers Network, BEA Dev2Dev, Swik.net) share some of these benefits. At the core they are brand loyalty campaigns packaged inside useful services.

According to the article this is what the Nike is doing in the fitness realm: “[through the site], he has made friends with other runners around the world who post running routes, meet up in the real world and encourage one another on the site.”

What’s changed out in the larger world is that educated, discerning, affluent consumers have gotten as fed up with empty pitches as devs are. Maybe they always were fed up, and DVR’s, spam filters and pop-up blockers are just handy enablers for the rest of us. It’s just that devs got there first (like they did for other phenomena now commonplace: email, online chat and forums, and the internet itself).

[from bushwald] American Air's `Hidden Asset' May Top Carrier's Value - More Talk of Selling off AAdvantage

Sun, 18 Nov 2007 07:38:20 -0800

Much more depth than previous pieces. Still seems like a bad idea. I mean, heads are our most valuable asset, and we don't go selling those off to make the mythical "share-holders" happy. Where are all these share-holders? Can I have lunch with one?

Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Mon, 15 Oct 2007 06:55:37 -0700

Loyalty Marketing White papers, discussions, interviews and thought. Excellent resource

COLLOQUY: Covering the world of loyalty marketing, reward programs and customer retention

Fri, 31 Aug 2007 13:08:15 -0700