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        <title>ponoko on SWiK</title>
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        <item>
            <title>Sick of IKEA? Design Your Own Stuff, And Get Rich While You’re At It</title>
            <link>http://swik.net/Web2.0/TechCrunch/Sick+of+IKEA%3F+Design+Your+Own+Stuff%2C+And+Get+Rich+While+You%E2%80%99re+At+It/b4p8a</link>
            <description>&lt;p&gt;&lt;a href=&quot;http://www.crunchbase.com/company/ponoko&quot;&gt;&lt;img src=&quot;http://www.techcrunch.com/wp-content/ponoko.png&quot; class=&quot;shot2&quot;/&gt;&lt;/a&gt;You know that doohickey you&amp;#8217;ve wanted to make for the last decade, but you&amp;#8217;ve never had the right materials or equipment?  The one that&amp;#8217;s going to make you rich?  Your time for glory has arrived.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.ponoko.com&quot;&gt;Ponoko&lt;/a&gt;, which launched at &lt;a href=&quot;http://www.techcrunch.com/2007/09/24/techcrunch40-launch-success-ponoko/&quot;&gt;TechCrunch40&lt;/a&gt;, has introduced a revamped site that will bring e-commerce functionality to their marketplace, allowing users to buy, sell, and give away the designs they&amp;#8217;ve created.  The site allows designers to sell their products and have Ponoko ship them directly to customers, enabling them to create a virtual storefront with few (if any) upfront costs.  &lt;/p&gt;
&lt;p&gt;Sellers need only pay a small fee to the site in addition to the cost of materials, without having to worry about establishing distribution channels or inventory.  And buyers are guaranteed that products are unique - they can even buy and modify design files if they want to tweak something.&lt;/p&gt;
&lt;p&gt;Ponoko has also added a factory and moved its headquarters to San Francisco, explaining that over half of their U.S. visitors live in California.  According to Ponoko, the move, combined with the direct designer-to-consumer retail model, will help reduce carbon emmisions.  Ponoko&amp;#8217;s desire to go green is given further credibility by the addition of Graham Hill, founder of &lt;a href=&quot;http://www.treehugger.com&quot;&gt;TreeHugger&lt;/a&gt;, to their board.&lt;/p&gt;
&lt;div class=&quot;cbw snap_nopreview&quot;&gt;
&lt;div class=&quot;cbw_header&quot;&gt;
&lt;div class=&quot;cbw_header_text&quot;&gt;&lt;a href=&quot;http://www.crunchbase.com/&quot;&gt;CrunchBase Information&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;cbw_content&quot;&gt;
&lt;div class=&quot;cbw_subheader&quot;&gt;&lt;a href=&quot;http://www.crunchbase.com/company/ponoko&quot;&gt;Ponoko&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;cbw_subcontent&quot;&gt;&lt;/div&gt;
&lt;div class=&quot;cbw_footer&quot;&gt;Information provided by &lt;a href=&quot;http://www.crunchbase.com/&quot;&gt;CrunchBase&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;strong&gt;&lt;em&gt;Crunch Network&lt;/em&gt;&lt;/strong&gt;:  &lt;a href=&quot;http://www.crunchboard.com&quot;&gt;CrunchBoard&lt;/a&gt;&lt;em&gt; &lt;/em&gt;because it&amp;#8217;s time for you to find a new Job2.0&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://feeds.feedburner.com/~a/Techcrunch?a=3v81Mp&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~a/Techcrunch?i=3v81Mp&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class=&quot;feedflare&quot;&gt;
&lt;a href=&quot;http://feeds.feedburner.com/~f/Techcrunch?a=1w12wG&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~f/Techcrunch?i=1w12wG&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~f/Techcrunch?a=RJCn4g&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~f/Techcrunch?i=RJCn4g&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~f/Techcrunch?a=fa0qhG&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~f/Techcrunch?i=fa0qhG&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~f/Techcrunch?a=UbWM3G&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~f/Techcrunch?i=UbWM3G&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt;
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            <pubDate>Wed, 30 Apr 2008 00:13:47 -0700</pubDate>
        </item>
            
        <item>
            <title>TechCrunch40 Launch Success: Ponoko</title>
            <link>http://swik.net/Web2.0/TechCrunch/TechCrunch40+Launch+Success%3A+Ponoko/bnys9</link>
            <description>&lt;p&gt;&lt;a href=&quot;http://www.ponoko.com&quot;&gt;&lt;img style=&quot;float: right&quot; src=&quot;http://www.techcrunch.com/wp-content/ponokologo.jpg&quot; class=&quot;snap_nopreview shot2&quot; alt=&quot;&quot;/&gt;&lt;/a&gt;We are being flooded with emails regarding the&lt;a href=&quot;http://www.techcrunch.com&quot;&gt; TechCrunch40&lt;/a&gt; conference - things we did right, things we did wrong (lots, apparently), and suggestions for next year. All are welcome, but what I like to see the most are the emails from presenting companies talking about what&amp;#8217;s happened to them since they went up on stage last week.&lt;/p&gt;
&lt;p&gt;I&amp;#8217;ll be pulling all of the feedback into a wrap up post later this week, but today I received an email from &lt;a href=&quot;http://www.crunchbase.com/company/ponoko&quot;&gt;Ponoko&lt;/a&gt;, one of the forty launching startups, that really made me feel like the whole thing was worth it. &lt;em&gt;&amp;#8220;We reached 1 million website hits within 23 hours 27 mins and 6 secs of launch,&amp;#8221;&lt;/em&gt; said Derek Elley, the company&amp;#8217;s chief strategy officer.&lt;/p&gt;
&lt;p&gt;They also wrote a &lt;a href=&quot;http://blog.ponoko.com/2007/09/18/techcrunch-40-traffic-is-crazy/&quot;&gt;blog post&lt;/a&gt; noting some of the coverage the company got immediately after launching - there was a lot of it. So much, in fact, that the site &lt;a href=&quot;http://blog.ponoko.com/2007/09/20/were-sorry/&quot;&gt;went down&lt;/a&gt; for a while.&lt;/p&gt;
&lt;p&gt;Ponoko is a cool way for designers to create new physical products and sell them. Users collaborate on design and prototyping all the way through to production. &lt;a href=&quot;http://www.ponoko.com&quot;&gt;Check it out&lt;/a&gt; - the website is back up and humming.
&lt;p&gt;&lt;strong&gt;&lt;em&gt;Crunch Network&lt;/em&gt;&lt;/strong&gt;:  &lt;a href=&quot;http://crunchgear.com&quot;&gt;CrunchGear&lt;/a&gt;&lt;em&gt; &lt;/em&gt;drool over the sexiest new gadgets and hardware.&lt;/p&gt;
	&lt;p&gt;&lt;/p&gt;
	&lt;p&gt;
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            <pubDate>Tue, 25 Sep 2007 08:52:10 -0700</pubDate>
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