http://creativecommons.org/licenses/by-sa/2.5/ robbie_cape http://swik.net/robbie_cape http://swik.net/User:cornelius/CrowdFluence/Cozi%3A+Service-As-Marketing/bwxl6 <p>Sometimes the best way to punch through is to build something useful.</p> <p>Today John Cook is <a href="http://blog.seattlepi.nwsource.com/venture/archives/127510.asp">reporting</a> on <a href="http://www.cozi.com/products/default.aspx">Cozi&#8217;s</a> service agreements with Hasbro, General Mills and Parents.com. Visitors to these partners co-branded sites will be able to use Cozi to plan and organize their schedules. This is a great example of the kind of Service-as-Marketing approach Nike and others are taking that I described in an <a href="http://crowdfluence.com/2007/is-developer-marketing-different/">earlier post</a> about Developer Marketing. If you want to punch through the DVR force field, create (or license) a useful service and embed your brand in it. Nice work shout outs to Robbie, Tim Tiscornio and the rest of the Cozi team.</p> Tue, 11 Dec 2007 08:58:19 -0800