spot on SWiK

Oggi a Roma The Human Race

Sun, 31 Aug 2008 05:58:24 -0700

E per chi non ha voglia di correre questa sera tutti al concerto al Circo Massimo con i Casino Royale Neffa e altri

Oggi a Roma The Human Race

Sun, 31 Aug 2008 05:56:22 -0700

E per chi non ha voglia di correre questa sera tutti al concerto al Circo Massimo con i Casino Royale Neffa e altri

タウン情報検索サイト30min. サンゼロミニッツ

Tue, 19 Aug 2008 16:15:21 -0700

Spot Tv della Nuova Fiat 500

Sun, 09 Dec 2007 03:43:06 -0800

Ecco il testo del nuovo spot TV della Fiat:

La vita è un insieme di luoghi e di persone che scrivono il tempo.
Il nostro tempo.
Noi cresciamo e maturiamo collezionando queste esperienze.
Sono queste che poi vanno a definirci.
Alcune sono più importanti di altre, perché formano il nostro carattere.
Ci insegnano la differenza tra ciò che è giusto e ciò che è sbagliato.
La differenza tra il bene e il male.
Cosa essere e cosa non essere.
Ci insegnano chi vogliamo diventare.
In tutto questo, alcune persone e alcune cose si legano a noi in un modo spontaneo e inestricabile.
Ci sostengono nell’esprimerci e nel realizzarci.
Ci legittimano nell’essere autentici e veri.
E se significano veramente qualcosa, ispirano il modo in cui il mondo cambia e si evolve.
E allora, appartengono a tutti noi e a nessuno.
La nuova Fiat appartiene a tutti noi.

di seguito una divertente parodia

Arrivano i Blinks: i Mini Spot da 1 Secondo

Sun, 09 Dec 2007 03:36:40 -0800

Incisivi, immediati, innovativi: sono gli spot da un secondo, una delle scommesse dell’adve del futuro.

Lanciati da Clear Channel negli Usa qualche mese fa, i mini spot sono stati progettati per essere trasmessi solo su radio. “Un modo- ha chiarito Jim Cook, senior vice president di Clear Channel Radio e ideatore dell’iniziativa- per sperimentare le potenzialità di questo media in perenne evoluzione.

Gli investitori richiedono forme sempre nuove per avvincere i consumatori. Allo stesso tempo premono sul fronte spese: quale migliore soluzione per unire l’effetto sorpresa a un immediato riscontro in termini di risparmio?”Composti da sole quattro note, i mini spot (denominati blinks, lampi, proprio per la loro immediatezza) sono trasmessi tra una canzone e l’altra e hanno un solo obiettivo: rafforzare la brand awarness di un marchio già conosciuto. Perché - come puntualizza Daniel Howard, professore di marketing alla Cox School of Business di Dallas- uno spot tanto breve può avere solo uno scopo: far ricordare una marca ai consumatori, rafforzandone la notorietà e scatenando incosciamente il desiderio all’acquisto.”

Prima azienda a sperimentare questa nuova forma di advertising, Mc Donald’s, che ha testato i mini spot radiofonici, usando frame da un secondo del noto jungle “I’m lovin’it” .

Inserito tra un brano e l’altro e ripetuto più volte durante la giornata, il blink ha pienamente risposto alle attese, scatenando la curiosità degli ascoltatori e la loro familiarità con il brano- manifesto della catena di fast food più grande e discussa al mondo.

Analogo esperimento quello di BMW, che ha realizzato spot da un secondo per la pubblicità di MINI Cooper: prima di ogni notizia del radiogiornale una voce ha reclamizzato l’auto, pronunciandone soltanto il nome.

I rischi di questa nuova forma di pubblicità sono però dietro l’angolo, come sottolineano alcuni esperti che pongono l’accento su come “un secondo di tempo non sempre può essere sufficiente per scatenare il ricordo di un marchio, a meno questo non sia stato già ampiamente pubblicizzato su altri media e con ben altri investimenti; l’eccessiva brevità rischia infatti di danneggiare un brand, anziché accrescerne il valore, se il messaggio non è chiaro e già impresso nella mente della gente”.

Message in a Bottle

Thu, 08 May 2008 07:21:14 -0700

Lo trovo geniale, semplice, ironico e prezioso. Un tipo di adv che mi piace vedere e rivedere.

ernestospinelli.com

Message in a Bottle

Thu, 08 May 2008 07:18:18 -0700

Lo trovo geniale, semplice, ironico e prezioso. Un tipo di adv che mi piace vedere e rivedere.

ernestospinelli.com

Spot Runner Raises $51 Million To Expand To New Markets

Tue, 06 May 2008 21:08:19 -0700

The first rule of Startup Club is take the money when you can. Spot Runner CEO Nick Grouf understands that, which is why he just raised $51 million in a C round from a group of strategic investors that include the Daily Mail and General Trust (DMGT), Grupo Televisa, Legg Mason Capital Management, and Groupe Arnault/LVMH. And that’s on top of the $60 million in venture capital he raised in 2006 from a laundry list of A-list investors (Battery, Index, Allen & Co., Capital Research and Management, CBS, and Lachlan Murdoch), some of whom ponied up again this time. Surely, he didn’t burn through his cash already? Grouf says:

No, we were not running out of cash. This was an opportunity for us to build out a bit of a war chest that we will look to use in investments to expand our platform beyond just television and online but into other media, as well as expansion overseas, and acquisitions.

Basically, the money was there, so he took it. Grouf wouldn’t specify Spot Runner’s valuation, but when I asked him if it was higher or lower than the $250 million guesstimate that Silicon Alley Insider recently put out, he laughed and confirmed that it was higher. I’d hope so, with $110 million invested, it should be closer to a $500 million valuation.

If Grouf wants to expand to markets overseas, this group of investors should be able to help. The Daily Mail and General trust is one of the largest media companies in Britain, with papers, Websites, and radio stations. Grupo Televisa is one of the largest media companies in Spanish-speaking countries, with TV channels, cable and satellite services, magazines, and radio stations. And Arnault/LVMH owns one of the biggest collections of luxury brands in the world (Moët & Chandon, Hennessy, Louis Vuitton, Givenchy, Donna Karan, Sephora and TAG Heuer).

Spot Runner automates and the buying of regular TV ads for bothe local and national businesses. Both the creation and placement of the ads is all managed online. Grouf wants to expand beyond TV advertising. Last March, he bought Weblistic, which helps small, local businesses run online ad campaigns. Grouf is already dabbling in radio ads, but wants to ratchet that up, and move into print ads as well.

He’d better move fast because Google has some of the exact same plans—although Google admittedly doesn’t yet have much to show for its TV, print, and radio efforts. Grouf wants to scale up before Google gets serious.

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Google’s AdWords for TV Comes Out Of Beta, But Is Still Hamstrung

Thu, 01 May 2008 08:07:20 -0700

Since last June, Google has been piloting a test with advertisers in private beta to put regular 30-second video commercials on TV in an automated fashion through AdWords. Today, Google is opening that program up to all advertisers and even offering a $2,000 promotional credit towards creating a professional TV commercial.

I love how Google fails to mention anywhere in the announcement that these ads will only appear on the Dish satellite TV network, the only TV service that will allow Google to put its tracking software on its set-top boxes. The cable companies don’t want Google touching their set-top boxes, which is why they are collectively funding their own competing Project Canoe to the tune of $150 million.

Meanwhile, advertisers can already create and buy cheap TV ads across practically any cable network or local TV station through startup Spot Runner. Creating TV ads on Spot Runner is much cheaper, sometimes costing only a few hundred dollars. Google still has a lot of catching up to do in this arena, not just in reaching more TV homes but in better ad targeting. As Spot Runner CEO Nick Grouf told me about a month ago:

Google is not selling targeted ads now on TV. It is selling national ads through the smallest company in the satellite space. We expect them to become more aggressive, but have not seen it yet.

Give them time, Nick. They’ll get there.

CrunchBase Information

Google

Spot Runner

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How To Bring Internet Advertising to TV—The Long View

Wed, 26 Mar 2008 14:46:08 -0700

Over the past couple days, conversations I’ve had with two different video-startup CEOs—Suranga Chandratillake of blinkx and Nick Grouf of Spot Runner—has got me thinking about what needs to be done to make TV advertising as relevant as video advertising. We have a long way to go, but it boils down to two things: 1) replacing 30-second commercials on TV with relevant ad overlays that pop up at exactly the right moment during a show, and 2) automating the buying, creation and placement of TV ads to make it more like buying search ads.

Yesterday, blinkx CEO Suranga Chandratillake dropped by my office and we got to talking about video ads. Blinkx is a video search engine, but it is also building a video ad network called AdHoc that attempts to place contextually-relevant, clickable text ads in a bar above the Web video being watched. For example, in the screen shot of the soccer video above, you will see a text ad for shoes. YouTube is doing something similar with its new AdSense for Video ads. The ads themselves don’t have to be text. They can be banners or logos that pop up, or even new videos-within-a-video under the control of the viewer. The point is that they exist within the main video itself, not after or before it. And they appear briefly at relevant points during a show.

Determining whether an ad is relevant for a video is done with some of the same techniques used on Web pages. Both YouTube and blinkx look at the tags and text surrounding a video, but blinkx actually goes beyond what YouTube does. It uses powerful speech-to-text translation technology to create a transcript on the fly and then matches relevant ads to the words. The ads appear as those words are being spoken. Suranga showed me the transcript-creating capabilities of blinkx, which are not visible to users on his regular site, and it was impressive. He clicked on a word in the transcript and that point in the video started to play. Once you can do that, inserting relevant ads is trivial. He says blinkx can also match ads to related concepts extracted from the transcripts.

What would it take to run ads like this on regular TV? Even if the ads are not clickable, simple banners or graphical buttons that appear in sync with what you are watching would grab your attention. Imagine a Nike logo popping up when you are watching basketball, or cruise ship when someone in a movie mentions the Bahamas. It could be annoying, but not if used judiciously. And it would certainly solve the problem of people fast-forwarding through ads with DVRs.

The big issue would be separating the ads from the underlying video so that new ads could be placed when the show goes to cable or is shown in reruns. Right now, all of those graphics you see on TV are pretty much baked into the video. Suranga said it would basically require new TVs with powerful chips and Internet connections. The computer chips alone would add about 50 percent to the price of most TVs, so it will still be a while before that happens. The other option, of course, is set-top boxes. But the cable companies don’t have any incentive to allow ads they don’t control to be seen on their set-top boxes (which is why they are trying to figure this out themselves).

On the other side of the equation is placing the ads. What is needed is something like Spot Runner’s system, which lets businesses create ads and plan media buys across cable and network TV. These ads are targetable by demographics down to the neighborhood level. Google also has its own experiments with regular TV ads through a trial on the Dish Network, where it has software on Dish set-top boxes. But Google could be doing a lot more. Says Grouf

Google is not selling targeted ads now on TV. It is selling national ads through the smallest company in the satellite space. We expect them to become more aggressive, but have not seen it yet.

These two conversations keep ringing through my head. I can see a day not too far where ads on TV start to look like the text and graphical overlays we are beginning to see with YouTube, AdHoc, VideoEgg and others. But you also need an automated placement and creation system like Spot Runner’s, which today only deals with regular 30-second TV spots. Combine the two together, and there’s the future of TV.

CrunchBase Information

YouTube

Blinkx

Spot Runner

Information provided by CrunchBase

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Just In Time For Campaign Season, Spot Runner Gets Into Politics

Tue, 25 Mar 2008 21:45:40 -0700

Political campaign season is upon us and that means one thing: really bad political ads on TV. There are 50,000 public elections every year in the United States. And an estimated $3 billion will be spent on political TV ads alone in 2008. Spot Runner wants to get in on the action, and maybe even raise the quality of the ads a little, by turning its self-serve TV advertising platform over to politicians. Today it is launching a political section of its site, where both national and local political campaigns can create TV ads for as little as $500 and run them in highly targeted cities and even neighborhoods. It has also assembled a high-powered political advisory board that includes former Senator Bill Bradley and political strategists Mike Murphy, Dan Schnur and Bob Shrum.

Spot Runner so far has focused mostly on making it easy for local businesses and national franchises to buy TV ads on both cable and network TV. To keep costs down, the company shoots different ads which can be modified by each customer, and lets them target the ads by neighborhood. The ad selection and media planning is all self-serve and automated over the Internet. Now the company wants to help level the playing field in political campaigns, especially local ones that may not have as much money for TV ads. CEO Nick Grouf tells me:

One reason we started Spot Runner was during the 2004 campaign we found out you can do better targeting using TV than the Internet. The two big barriers were the cost of creating an ad, and challenges around the fundamental media buying and planning that need to occur.

He believes Spot Runner has begun to solve those challenges. To start with, Spot Runner has created 22 generic ad templates that can be further modified, which cover issues ranging from taxes and education to immigration and leadership. Campaigns add video images of the candidate and tweak the script any way they like. Spot Runner will record the voiceovers. And if new footage needs to be shot of the candidate on the campaign trail or working hard in Congress, Spot Runner can supply the camera crew (in January it purchased GlobeShooters, a network of about 1,500 video professionals).

And then when it comes time to pick where to show the ads, Spot Runner has developed a sophisticated media map of the U.S. that lets campaigns target ads by age, gender, income levels, voter affiliations, and even history of campaign contributions. A campaign manager can choose to run the seniors ad in older neighborhoods and the education reform ads in neighborhoods with a lot of young families. Spot Runner also lets campaigns create fund raising ads that can be e-mailed to supporters.

To get a sense of what these ads look like, here is an ad for Peter Tesei, a Republican in Greenwich, Connecticut who won a recent local election for Selectman:

Here is the generic ad before it was customized:

CrunchBase Information

Spot Runner

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Spot Runner Acquires Weblistic, Seeks Synergies Between TV and Online Advertisements

Mon, 03 Mar 2008 21:42:15 -0800

Spot Runner, an online service that helps local businesses develop and run professional-looking advertisements for TV and radio, has acquired Weblistic, a company that helps these same businesses run online advertising campaigns.

The all-stock deal intends to produce profitable synergies between traditional and new media. As part of the announcement, Spot Runner is citing a Jupiter Research study claiming that TV advertising is the “number one impetus for people to search for a particular company or product online.” So the idea is that the acquisition of Weblistic will allow Spot Runner to set up more complete advertising campaigns for local businesses, ones that don’t overlook the Jupiter findings but rather ensure that TV and radio advertisement audiences find the follow-up information they seek online.

The team behind Weblistic has been working in the local online advertising space since the late 1990s and was actually responsible for YellowPages.com. Spot Runner co-founder David Waxman is confident that the company’s acquisition of Weblistic will give it a unique opportunity to serve local businesses. As he puts it:

We are going to be the first one to be able to offer an integrated marketing campaign to these local guys. When you marry television with online, television can substantially increase lift online.

Given Google’s predominance in the online advertising space, and its interest in television advertising, this acquisition should make Spot Runner an even more attractive acquisition target for them.

CrunchBase Information

Spot Runner

Weblistic

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Too Many Tabs? Firefox Add-ons to manage a TAB JAM

Mon, 04 Feb 2008 02:39:08 -0800

Advertising Giant WPP On The Prowl For Acquisitions: Spot Runner, VideoEgg Rumored As Potential Targets

Mon, 21 Jan 2008 08:44:50 -0800

Advertising conglomerate WPP is looking to increase its Web advertising revenues through more acquisitions. Last year it purchased 24/7 Real Media for $649 million, and is currently making a run at Nurun, a Montreal-based interactive ad firm. But it may try to boost its Advertising 2.0 cred even further with more small acquisitions.

The NY Post, not always the most reliable source but pretty good when it comes to Madison Avenue, reports that possible acquisition targets include Spot Runner (cheap TV ads for local businesses), VideoEgg (video ads and a Facebook play), or JumpTap (mobile ads). WPP is already a minority investor in both Spot Runner and VideoEgg. Quick, sell those ad startups before the recession hits.

Spot Runner

Loading information about Spot Runner…

VideoEgg

Loading information about VideoEgg…

cb_widget_report_widget("cb_widget_1201001596"); cb_widget_report_element("cb_widget_0_1201001596","spotrunner"); cb_widget_report_element("cb_widget_1_1201001596","videoegg");

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Spot nuova fiat 500 [del.icio.us]

Fri, 14 Dec 2007 07:11:55 -0800

il primo spot della nuova fiat 500

Spot nuova fiat 500 [del.icio.us]

Fri, 14 Dec 2007 07:04:55 -0800

il primo spot della nuova fiat 500

spailab.net web site di paolo spinelli aka spai. Sito di marketing e comunicazione focalizzato sul web e sui nuovi media. Tratta di advertising forme di comunicazione innovativa e tendenze dalla rete: web marketing web design accessibilitÃ usabilitÃ s [

Fri, 14 Dec 2007 07:04:50 -0800

spailab.net web site di paolo spinelli aka spai. Sito di marketing e comunicazione focalizzato sul web e sui nuovi media. Tratta di advertising forme di comunicazione innovativa e tendenze dalla rete: web marketing web design accessibilità usabilità sea

Arrivano i Blinks: i Mini Spot da 1 Secondo

Sun, 09 Dec 2007 03:43:12 -0800

Incisivi, immediati, innovativi: sono gli spot da un secondo, una delle scommesse dell’adve del futuro.

Prima azienda a sperimentare questa nuova forma di advertising, Mc Donald’s, che ha testato i mini spot radiofonici, usando frame da un secondo del noto jungle “I’m lovin’it” .

Spot Tv della Nuova Fiat 500

Sun, 09 Dec 2007 03:36:32 -0800

Ecco il testo del nuovo spot TV della Fiat:

di seguito una divertente parodia

Lustre Creme 3

Wed, 26 Sep 2007 16:54:53 -0700

Commercial Classics: Lustre Creme 3 - Found at the archive.org

Lustre Creme 2

Wed, 26 Sep 2007 03:50:04 -0700

Commercial Classics: Lustre Creme 2 - Found at the archive.org

Lustre Creme 1

Wed, 26 Sep 2007 03:50:03 -0700

Commercial Classics: Lustre Creme 1 - Found at the archive.org

Dual-head Compiz on ATI Radeon 9700 causes strange desktop rendering bug [Archive] - Ubuntu Forums

Sat, 21 Jul 2007 14:35:51 -0700

Spot nuova fiat 500

Sun, 08 Jul 2007 20:34:21 -0700

Spot nuova fiat 500

Sun, 08 Jul 2007 20:19:06 -0700

notd - SPOTs, ORBs, BarCodes ... Mark Weiser's Ubiquitous Computing is Closer to Reality...

Sun, 15 Apr 2007 12:42:16 -0700

We are steadily moving towards Mark Weiser's Ubiquitous Computing, beyond PCs and mobile phones, into a world with robots, virtual worlds (Second Life, DarkStar, plain old software development...) and mapping elements between these worlds (like Extreme Feedback Devices, ORBs and bar codes.

The Project Sun SPOT investigates a way to build these devices and they recently made available a development kit. One recent use of SPOTs has been in Project BlackBox ([1], [2]) If you are interested in more details, check out these JavaOne events.

I find the uses of SPOTS quite intriging and I am trying to get one kit for my group to play with and another to make available as a prize to whoever comes with the best idea. Start thinking and stay tuned for more details on the contest.

male g spot massage

Mon, 12 Mar 2007 07:17:16 -0700

male g spot massage

Firefox Flicks: Bring Firefox to life!

Thu, 18 Jan 2007 13:00:34 -0800

Moema Iluminação

Thu, 21 Dec 2006 01:51:33 -0800

A Moema Iluminação é uma empresa dedicada ao bom gosto e funcionalidade, atuando no ramo de iluminação, decoração, instalação, assessoria e consultoria técnica, desde a sua fundação, em 1990, nossa empresa destaca-se por sua estrutura, projeta

Firefox Flicks: Bring Firefox to life!

Sun, 17 Dec 2006 15:00:41 -0800

4 ads x Firefox